Infant Safe Sleep Public Awareness Campaign
Greater Columbus Infant Mortality Task Force outlined eight key recommendations
to reduce the infant mortality rate in Franklin County. Of those
recommendations, the Task Force charged Columbus Public Health (CPH) with
reducing sleep-related infant deaths through implementing a comprehensive
public awareness campaign with the goal of improving safe sleep practices.
The latest sleep-related infant death report
shows 67 sleep-related deaths in Franklin County from 2012-2014. This means
that on average one baby dies every other week. Furthermore, the report shows
that most of these infant deaths are preventable. 89 percent of babies who died
while sleeping were either not alone, not on their backs, or not in a crib.
implemented a safe sleep campaign in 2014 in partnership with the Ohio
Department of Health and funding from the Central Benefits Foundation. This
safe sleep campaign raised awareness about the ABCs of Safe Sleep.
mass media campaign builds upon this foundation and takes it to the next level
through intensifying the call to action to follow the ABCs of Safe Sleep. The
goal is to establish the ABCs as the best practice and social norm in Franklin
County to ultimately reduce the many preventable infant sleep-related deaths.
The 2015 Infant Safe Sleep Campaign is grounded in infant safe sleep best practices, health
communication theories and community input (via community meetings and focus
groups). From this foundation, CPH created an impactful campaign to capture
attention and show the tragic reality of sleep-related deaths in our community.
The goal is to motivate the community to think about infant sleep
practices and remember the ABCs when putting babies to sleep.
Why the ABC’s?
Alone: 2 out of 3 babies who died while sleeping were sharing an adult bed, couch or chair. Share the room, not the bed.
Back: Babies who sleep on their backs are less likely to choke than those who sleep on their stomachs.
Crib: Empty cribs are safest, using a firm mattress and fitted sheet. No bumper pads, pillows, blankets or stuffed animals, or else babies may suffocate or strangle themselves.
2015 Infant Safe Sleep Campaign Materials for Download
Link to 2015 Infant Safe Sleep Commercial
Safe Sleep 101 Video
Columbus Public Health Facebook
Columbus Public Health Twitter
Columbus Infant Mortality Task Force
Greater Columbus Infant Mortality Task Force Facebook
Columbus Infant Mortality Task Force Twitter
Ohio Department of Health Statewide Infant Safe Sleep Campaign